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Sales Website
Which Aircraft For Sale Website Is Best For You?
So you have decided to sell your used aircraft. After talking to a few others, you find out that you must list your aircraft for sale on a classified ad website to get the most exposure. Well, how do you choose which aircraft for sale website is best? Of course, you want to make sure you will get leads, but you won't know that until after you've listed your aircraft.
One way to quickly see the top aircraft for sale websites online is to go to your search engine (Google, Bing, Yahoo) and type in the following keywords: Aircraft For Sale; Used Aircraft; Used Airplanes. The websites that come up on the first page are going to be the websites that get the most traffic.
Make sure you check out the websites and look at their features. Navigate through the pages and see that they are easy to use. As a seller, you want to make sure that it's easy to use for the buyer. Look at a few listings and see what features they offer. Can you save the listing? Do they allow you to email that listing to others and print out a brochure of the aircraft to view later? Another great feature that some aircraft for sale sites have is called a "Wantlist." This feature enables buyers to enter the criteria of an aircraft they want, and when any aircraft meet their criteria are listed, they user will be notified via e-mail of the new listing. You will also want to make sure the website allows you to edit the aircraft on your own so you don't have to call a company to do it for you.
If you consider selling your aircraft on the Flying Online network, your aircraft will be listed for sale on four websites for the price and simplicity of one. Just go to www(dot)Flying(dot)com, register as a seller, and when you load your aircraft for sale, it will automatically get listed on Flying(dot)com, UsedAirplanes(dot)com, UsedAircraft(dot)com, and AircraftForSale(dot)com. Those sites also offer all of the features listed above!
About the Author
AircraftforSale.com is the leading new media (digital/online) aircraft for sale website which displays a wide variety of aircraft for sale under the most popular domain name in the industry: AircraftforSale.com.
How do you increase traffic and sales from a website?
I run a website for my wife's business at www.akrongrove.com.
How do I increase traffic and sales?
Everyone's answer is good general advice. There's no one strategy for marketing that works for everyone so you'll have to keep trying different methods until you find one that works. If you have the money, try to have you website professionally designed. The more professional your website looks, the more reputable you will appear. I'm sure you wouldn't want to punch your credit card number into a website that appears fly-by-nite.
Next you've got to advertise like crazy. I've found that services like Google Ad-Words are only effective if you appear in the top five search engine display. This can get pretty expensive especially for a small business. Upward of $20 a day or $600 per month.
You could submit you site to all of the seach engines. You usually have to pay to get a high search position. Yahoo, won't even bother with you unless you've got $3000 a month to spend. You should really add Meta-Tags to every page of your site. Overall, online advertising simply doesn't work unless you've got the money to hit the web with so much coverage that your message makes an impact and motivates people to visit your website.
Beyond online advertising, try traditional print and radio, tv advertising. Radio is actually pretty cheap. Call your favorite station and ask how much to put together a spot. You can get a local television spot for about $500-$600 and run it on Lifetime network or Oxygen. Check out www.spotrunner.com Take out a Yellow pages ad. Any display advertising ops you can find. Chamber of commerce is a good place to start. They have newsletters that go out to all their members. There are an endless number of things you can try but most of all your goal is to get your products in front of people that want them. This is called target marketing or segmenting the market. Your audience is probably women 16 - 60 so you might want to choose to advertise in newsletters and magazine that target womens groups. Remember, people have a short attention span so repetition is key.
Write some press releases and articles for your online store and send them to every home and bath magazine you can find. Believe it or not magazines are alway looking to fill space with unique products like yours. Be sure to include a photo.
Send a free gift basket to Oprah.
You can also try sponsorship opportunities. Just find a few local events such as concerts, trade shows, museums, etc (basically any event that attracts a large group of people in your target market) and ask the event planners if they have sponsorship opps. As a sponsor of the event, your company name will be placed in the event handbook and website as well as on floor signage. Costs vary from event to event.
There are other good suggestions from the other answers to this question and I'd suggest to try them all.
God Luck
The Website is Down Episode #4: Sales Demolition (NSFW)
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